In commercials of Super Bowl 46, the trailer clip of the new movie, The Avengers, has been opened to the
public. The commercial showed that the team of superheroes from Marvle comics
such as the Hulk, the Iron Man, and Captain America will rescue the world this coming May. Even though most superheroes in the movie are male characters that
have muscular builds and supernatural powers, there is a female character,
Black Widow, who has a sexy body and foxiness. Why are superheroes male
characters and do heroines support them in most of the hero movies? The following
article is dealing with this topic.
In the article “Sweetheart, This
Ain’t Gender Studies”: Sexism and Superheroes, Carol A. Stabile (2009) wrote
that hero movies and television series focus on male heroes who protect children
and females. In addition, female characters of these shows are sub-characters
and their sexuality is overemphasized. To be more specific, the author pointed
out that heroes in recent movies and television shows, unlike the past, are
getting the bigger diversity of characteristics while heroines show us “the
constant recycling of sexist stereotypes” (p.88). Moreover, through the
television show Heroes, whose main
characters are “international, multiracial, multilingual casts,” the author
argued that female characters of the show just support male characters or are
helped by them. On the other hand, men characters represent stereotypes which
prevent invasions like 9.11 and protect the fears of females and children.
As many researchers explained, gender socialization in childhood is
affected by family members, friends, and schools as well as mass media. Although
family members, especially parents, might influence gender socialization of
their children when they are infants and in childhood, teenagers are becoming more influenced by mass media. For example, we can easily
watch media content which highlights sexism of women or masculinity of men,
including television shows, movies, and commercials every day and everywhere. On
the basis of other research in gender studies, the author identified gender
stereotypes of mass media by using the specific example, Heroes.
On top of that, I think this article was dealing with a very interesting
topic and I agree with the author’s opinion that female characters lack in hero movies and television series. From classical literature such as
Greek and Roman mythologies to recent television shows, stereotypes of
gods/goddesses or heroes/heroines have been fixed in our minds. In the article,
the author mentioned that the cultural change might command new stereotypes of
heroes and heroines in mass media content. I not only hope that but also think
that maybe new media contents can lead to new cultural change as well as they
reflect social situations.
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